Teeth whitening using the White&Smile method. Advantages and disadvantages

Open a cosmetic teeth whitening studio and earn from 100 thousand rubles per month

Does not require licensing or medical education. No lump sum fee. No royalties. With full marketing support and ready-made POS materials.

99% of franchises require franchisees to pay a percentage of profits (royalties). We think this is wrong. You are starting your own business and must manage your profits yourself. Therefore, in our franchise there are no royalties or lump sum fees. We make money from wholesale supplies of cosmetics and equipment. This benefits both you and us.

The White&Smile™ company offers you to earn from 100 thousand rubles per month in net profit by opening a cosmetic teeth whitening studio. Such a studio does not require a license or medical education. The business can be launched either as an independent direction or as an additional one for the Beauty industry in: beauty salons, manicure salons, SPA cosmetology, dentistry, etc. (we have individual solutions for each segment).

Information about the company White&Smile

White&Smile International is the brainchild of two European companies, namely White and Smile (France) and InSmile (Italy). This conglomerate is famous in the world for the production of products and cosmetic solutions for express teeth whitening. The company appeared in Russia in 2013 and now opens studios here every month under its brand through the sale of a franchise - currently there are 200 W&S salons in Russia, providing cosmetic, rather than dental, enamel lightening services.

In fact, official importers of exclusive products work on behalf of the company in Russia, who guarantee quality from European manufacturers and quick results, namely, teeth lightening by 2-12 shades in a very short period of time (from 15 to 45 minutes). The company's representative office in Russia claims that among similar products, only this product is approved by the specialized research institute of the Ministry of Health of the Russian Federation1.

The company appeared in Russia in 2013

In 2022 and 2022, W&S was included in the TOP 25 most profitable franchises according to Forbes magazine. In 2022, the brand was recognized as an industry leader, and in 2022 it was included in the list of one hundred best enterprises and organizations in Russia. All this is good for those who provide the service. However, consumers or patients are more interested in quality, cost, effectiveness and safety. We propose to talk about this further.

No medical education is required to perform the procedure

White and Smile whitening, as the manufacturer assures, does not require licensing or medical education, because According to its characteristics, the product that allows you to achieve results belongs to cosmetics intended for home enamel lightening. That is, to carry out the procedure, you do not need a dentist on staff, and in general, it is not at all necessary to perform it in dentistry. This can be done in any cosmetic salon or beauty center. The only thing that is required of the salon is to have specialized LED equipment and undergo training in the use of the brightening composition.

According to the creators, their method is good because a person can save as much free time as possible and maintain a good mood. For example, the procedure can be carried out without leaving the shopping center, at the same time as making various purchases, because often beauty salons are located in shopping malls and shopping malls. In addition, a person will not have to sit in the dentist’s chair, which usually causes stress and psychological discomfort.

For those who provide the service, this is a definite plus, because you can purchase a franchise with a minimum amount of costs, but at the same time make a good profit.

No medical education is required to perform the procedure

However, we recommend that patients approach everything “smartly”, because any type of whitening involves a rather aggressive effect on the enamel, taking into account individual health indicators and the condition of the oral cavity, eliminating contraindications, preliminary preparation and dental treatment as necessary. Only a specialist with a higher medical education can objectively evaluate all this data, carry out the preparation and carry out the procedure safely, no matter how much the manufacturers claim to the contrary.

White and Smile is a cosmetic service, not a dental service.

According to statements from the official manufacturer, to lighten the enamel by 2-12 tones, you just need to visit a salon, where a specialist will install trays with whitening gel and turn on the LED lamp. Everything happens the same way as with some types of professional whitening, which is carried out in dentistry by an experienced doctor. What are the differences?

This type of whitening is a cosmetic procedure.

For cosmetic lightening using the White and Smile technology, you will be offered a gel with a much lower concentration of hydrogen peroxide (4.5% versus 10, 15 and 35% in professional dental gels). The composition is relatively safe for the enamel and soft tissues of the oral cavity. In addition, during the procedure, the gel is exposed to a blue spectrum photolamp, which has a gentle effect on the tissue, but is very effective - it enhances the effect of peroxide. Also, the gel developed by W&S contains sodium fluoride and calcium hydroxyapatite, which have a remineralizing effect, reduce the sensitivity of enamel and strengthen it.

The concentration of 4.5% hydrogen peroxide in the gel is quite safe, but professional doctors are skeptical that it can lighten teeth by more than 4-5 shades. There is one more nuance: even the most minimal concentration of the active substance can cause harm if the gel is applied to unprepared or weakened enamel by diseases (caries, pulpitis, the presence of leaky fillings, non-carious lesions). Therefore, before the procedure, you must undergo an examination and consultation with a dentist.

Stages of the procedure

For this popular service, you must register in advance at the appropriate center and fill out a personal questionnaire.

The process consists of the following steps:

first of all, specialists in the studio determine the initial degree of whiteness of the teeth using a special scale;
Using a cleaning activator, plaque is removed;
A mouth guard with whitening gel is placed on the jaw, protective glasses are placed on the eyes, and napkins are applied to the clothes;
The LED lamp is directed with cold light onto the area to be irradiated (the gel, under the influence of the lamp, penetrates the tooth enamel and breaks down the coloring pigments);
After removing the mouthguard, the oral cavity is rinsed to remove any remaining gel.

The minimum lamp exposure time is 20 minutes , the maximum is an hour. After just 20 minutes, a whitening effect of 2-4 tones is achieved (depending on individual characteristics).

During the technology, specialists turn on the TV or music for a fun and relaxing pastime.

For your information! Some people try to carry out this process on their own at home. The result depends on following the instructions, care and diligence. To begin with, it is better to consult with specialists.

W&S offers three express lightening options

White and Smile is teeth whitening in a beauty salon. There are three programs within the method. Which one to choose depends on your expectations, availability of free time and financial capabilities:

“express”: the session lasts only fifteen minutes. During this period, you can lighten the enamel by 2-4 tones. Cost – from 1300 rubles,
“classic”: in general, the technique is the same as in the first case - the doctor will install mouth guards with gel on the teeth and point a photo lamp at them. However, you will need to repeat the procedure 2 times for 15 minutes, i.e. in total you will waste 30 minutes of precious time. The result is whitening up to 6-8 tones. Cost – from 2400 rubles.
“extra”: everything is the same here, only you need 3 lightening sessions of 15 minutes each. Total 45 minutes and the result is up to 8-12 tones. Cost – from 3000 rubles.

There are three lightening programs within the method.
Remember that contraindications to this type of whitening are pregnancy and lactation, age under 18 years, the presence of braces and individual intolerance to carbamide peroxide.

The manufacturer promises that the positive result will last about 2-3 months, but, of course, only if you follow a white diet and give up such a bad habit as smoking. In order for a snow-white smile to please you for a longer time, it is recommended to undergo a similar procedure at least 4 times, but no more than 6 times a year. To consolidate the result, the manufacturer also suggests using dental cosmetics for oral care of the W&S brand of the same name, which we will talk about later.

How many shades can be lightened?

The effect of whitening cannot be determined in advance with accuracy. Every person is individual and the result of White Smile manifests itself differently for everyone .

It is worth noting! Depending on the desired effect, there are 3 types of whitening:

Express (2-4 tones, 20 minutes);
Classic (4-8 tones, 40 minutes);
Extra (8-12 tones, 60 minutes).

For maximum results, it is recommended to choose an Extra or Classic session . To repeat the session and maintain the result, Express is recommended.

Each person determines for himself how many shades of whitening are needed.

In the center they provide a convenient palette of tones.

It is possible to get an individual consultation with a specialist , and it is free of charge . You can attach the sample to your teeth and decide on your choice.

White and Smile whitening strips for home use

If you don’t trust salon cosmetologists and want to carry out all the procedures at home, then White and Smile has developed home complexes especially for you. They should be selected based on the condition of the teeth:

Medium strips: contain charcoal, but no hydrogen peroxide. Designed for a course of 5-10 days, during this period they promise to lighten the enamel by 3-4 tones. Cost – from 2000 rubles,
Delicate strips: suitable for sensitive enamel; in 5-10 days they will lighten it by 2-5 tones. Cost – from 1700 rubles,
Intensive strips: suitable only for those people who have strong and healthy enamel. In 5-10 days your teeth will be lightened up to 5 shades. The cost of the kit is from 2500 rubles,
Luxury strips 2 in 1: this is a combination set consisting of 20 strips, 10 of which are intended for delicate whitening and 10 for intensive whitening. Cost – from 3000 rubles,
Sample box: this is a so-called test kit for those who do not want to take risks and spend a lot of money at once. The kit includes two strips for delicate and 2 for intense lightening. In just 4 days you will complete an express whitening course and change the color of your enamel by 2-3 tones. Cost – from 800 rubles.

The company produces whitening strips for home use.
Before using any option, you must consult a dentist.

“Once I bought myself Intensive strips on sale for only a thousand rubles, but they did not live up to my expectations. After you remove these strips, at first it even becomes scary, because terrible white spots appear on your teeth, they are uneven, but they go away in the morning, and the color of the enamel remains the same as it was before. Well, maybe it ended up being 1 tone lighter. In general, I think this is a dummy. It’s better and safer to have professional hygiene done at the dentist - it’s much safer, and the effect in terms of color will be the same.”

Sirena, fragment of a review from otzovik.com

After bleaching

After whitening, during the first 48 hours you must refrain from smoking and follow a “transparent” diet: do not drink tea, coffee, red wine and other products containing pigments.

During and after the procedure, discomfort may occur due to the opening of the dentinal tubules and, as a result, increased sensitivity of the teeth. In addition to remineralizing therapy, which is carried out immediately after whitening, it is recommended to use a special paste for sensitive enamel, for example Sensodyne “Instant Effect”.

Express whitening is not recommended to be repeated more than once every 2 years. Abuse can lead to irreversible changes in the structure of the tooth.

W&S brand oral care products

You can purchase such products in the network of beauty salons where you had cosmetic whitening, or via the Internet. All products are certified and suitable for daily oral care.

Dry mouthwash MINT BLAST

These are effervescent tablets designed to dissolve in the mouth. After being placed in the oral cavity, such a tablet dissolves without residue, helps remove soft plaque and bacteria, freshens breath, and normalizes the acid-base balance. One tablet contains xylitol and propolis, which effectively fight cariogenic bacteria. It also contains mint.

The mouthwash can be used after basic brushing with toothpaste and brush, as well as after any snack. The tablets are convenient to carry with you in your purse, to take to the country house, to the office, or on a trip.

Cost – from 400 rubles.

Effervescent tablets designed to dissolve in the mouth

Pearl Ice

This is a remedy that helps strengthen hard tissues and protects them from cariogenic bacteria. Contains xylitol, pearl substances, calcium. In appearance, the product resembles powder or powder, which must be applied to the enamel. Thanks to it, teeth become smooth and shiny, their surface is leveled, and microcracks are sealed. The product also has a slight cooling effect, which will help soothe sensitive gums.

Cost – from 800 rubles.

A product that helps strengthen hard tissues

Whitening powder W&S

The product contains soft abrasive particles, active oxygen and cocoa butter, and calcium hydroxyapatite nanoparticles. And also flavors to choose from: peppermint and watermelon, or pineapple and lemongrass. The powder helps remove age spots and soft plaque, brightens enamel, prevents the appearance of hard deposits, and freshens breath. Allantoin, which is part of the powder, promotes the regeneration of soft tissues of the oral cavity and partially relieves inflammatory processes in the mucous membrane. Calcium helps seal microcracks in the enamel and makes it stronger.

The product is suitable for daily use instead of regular paste. It is recommended to apply it to the brush 2 times a day - morning and evening, and brush your teeth according to the standard scheme, i.e. at least 2 minutes. However, you should not abuse it and use it for more than 2-3 weeks in a row.

Cost – from 700 rubles.

Powder helps remove age spots and soft plaque

Mousse W&S

This product is designed specifically for the care of sensitive teeth. It gently removes impurities and promotes remineralization of hard tissues. Mousse must be applied to the brush instead of regular paste. Due to its foaming consistency, it penetrates well into the most inaccessible areas and interdental spaces.

The product reduces enamel sensitivity and freshens breath, has a mint-lime aroma and taste.

Cost – from 500 rubles.

Care product for sensitive teeth

Instant Fresh mouthwash gel with hyaluron

Contains aloe juice and hyaluronic acid, which relieve inflammation of the gums, nourish soft tissues and promote their rapid regeneration. The gel is suitable for daily use after brushing your teeth; it creates a protective film on the surface of the enamel that prevents pathogenic microorganisms from “clinging” to the teeth. The product also helps prevent dry mouth.

Cost – from 300 rubles.

The gel is suitable for daily use after brushing your teeth.

Bamboo toothbrush

An eco-brush made of bamboo has medium-hard bristles and an antibacterial coating that prevents the proliferation of pathogens.

Eco-brush has antibacterial coating

Cost – from 200 rubles.

Want to know all the benefits of bamboo toothbrushes? Read on the topic: 5 advantages of a bamboo brush.

Teeth Whitening White & Smile - reviews

Kate4ka

Thanks to the creators of the “White&Smile” dry mouthwash for such a cool new product! Among the heaps of oral care products, just such a mouthwash was missing! Great effect, great price, quality products!

Vladimir Mitaev
https://yandex.ru/maps/213/moscow/?ll=37.694091%2C55.778137&mode=search&oid=240996322408&ol=biz&sctx=ZAAAAgBEAMaKAoSCYnQCDauz0JAEabtX1lp4EtAEhIJA137Anqh8j8RmPxP%% 2BkMIBNeSdiMj0Bofv%2Bt7nBs%2FP7JSLB56l4aKvAa7L6%2F88wqiG3qYF6JiA5IEHqd%2Fn2NsFi5S2uO0C&sll=37.694091%2C55.778137&source=wizbiz_new_text_multi&sspn= 0.394702%2C0.297637&text=%D0%9E%D1%82%D0%B1%D0%B5%D0%BB%D0%B8%D0%B2%D0%B0%D0%BD%D0%B8%D0%B5 %20%D0%97%D1%83%D0%B1%D0%BE%D0%B2%20White%20%26%20Smile%20-%20%D0%BE%D1%82%D0%B7%D1% 8B%D0%B2%D1%8B&z=10

I am very pleased, my teeth were whitened by 16 shades in two sessions. Completely painless.

Victoria Kudrina
https://vk.com/topic-76516366_30558575

Good afternoon I want to share with everyone! I was lucky enough to become the owner of a snow-white smile from the White&smile studio. I was very worried when I signed up for the procedure, because I have very sensitive enamel, but I was told that whitening using new technologies would not harm anyone’s teeth. I was greeted very warmly and everything was explained in detail. After sitting down in a comfortable chair, the process began. After 40 minutes, I went to the mirror, my delight knew no bounds. Snow-white teeth!!!! Thank you very much White& Smile!!! I’ll go light up the streets of Murmansk with my snow-white smile

Tatiana Bambulova
https://spb.zoon.ru/medical/ekspress-studiya_otbelivaniya_zubov_white_smile_v_tts_shuvalovo/reviews/

I’ve never seen natural bamboo toothbrushes, but thanks to White&Smile I now know everything. I went to them for whitening, and there I learned about denta-cosmetics. I thought that they only did whitening, but no, they still have a lot of good products for the oral cavity. Currently I use toothbrushes, whitening powder and Instant Fresh Hyaluronic Mouthwash. I am very pleased with each product, each has its own advantages, and each copes with its tasks. If we talk about whitening, I liked it too, it’s painless, inexpensive, fast and effective. I am now a fan of White&Smile dental cosmetics/

ludmilka
https://realnye-otzyvy.com/white-smile/

I wish there were more such effective whitening products as “White&Smile” strips! I bought it, one might say, at random - I just liked the packaging and description of the product. And now I use them on a regular basis! First 5 days of whitening, then 1.5 months break, and again. The effect is cool! White, healthy teeth!

DianaA
https://www.babyblog.ru/community/post/krasota/1694803

Today I finally finished the procedure for whitening my teeth! I was pleased with the result, I thought it would be worse (my color is not very good), but everything is OK. I tried the effect on 2 girlfriends, they noticed immediately, the result was ecstatic screams. I’ll post before and after photos later !Thanks again for the advice!

MelisaLisa
https://otzyvy.pro/reviews/otzyvy-otbelivanie-zubov-whitesmile-320813.html

Pros: The effect lasts well and the results are obvious

Disadvantages: didn't see any

I think everyone dreams of white teeth. In particular women. Many people take risks and go for dental whitening, but I could not decide to take such a step because I had heard about the consequences. I wouldn’t want to suffer for many years later. In pursuit of beauty, I decided to find a more gentle way to whiten my teeth. And I found it! I scoured the entire Internet, read a lot of information, both about home whitening and dental whitening. In the end, I came across cosmetic whitening “White&Smile”,...

Elena Safronova, Krasnodar
https://whitesmile.su/testimonials

For the New Year I ordered a set of whitening strips, powder, mousse and brushes. The parcel arrived in 5 days. I have already started using strips, powder and brush. I saw the results of the strips after the first use, I’ll see how much my teeth will lighten after the full course. The powder tastes good, foams a little, cleans well, your teeth “creak” after brushing, as if after being cleaned by a dentist, great! The brush is pleasant to the touch (wooden handle), medium hardness..

Anastasia Krylova
https://whitesmilespb.ru/review.html

The other day, together with my boyfriend, I decided to try out a new whitening system. The results were amazing, I didn’t expect it to be so impressive!) In just 60 minutes, my teeth turned 12 shades whiter!

We were very pleased! Thank you very much

DarinaBaeva
https://otzyv.expert/ya-v-vostorge-ot-takoy-novinki-2209612

Advantages:

price, easy to use

Flaws:

Details:

I had no idea that dry mouth rinses also existed. But recently I saw it at a friend’s place, tried it and bought it for myself. It's called "Mint Blast". This is much better than regular mouthwash! As for me, it cleanses the oral cavity better, it’s not caustic, it’s more convenient to use, and the price is also great

General impression:

I'm delighted with this new product!

Mark123c
https://otzovik.com/review_3402548.html

Advantages:

Helps

Flaws:

There may be fakes

The problem of yellow teeth has always been at the forefront of my mind throughout my adult life. Ever since I was a child, I didn’t brush my teeth well and they lost their whiteness. This really infuriated me when I was older; I hated my younger self for it. But what's done is done and something had to be decided. And the only way to solve the problem was teeth whitening. “white smile” coped with this one hundred percent. Very high quality and now my teeth shine like new. My family was amazed by the results and my father also wanted to correct the color of his teeth. Everything worked out for him too. So the drug really works and is recommended by all the doctors I have consulted. This is not surprising. The price is affordable, the current force. I’m already talking like in an advertisement.

Alinka Veselaya
https://otzovik.com/review_2597121.html

Advantages:

Convenient, profitable, painless

Flaws:

Not found

The main thing is our teeth, as they say, teeth will not grow hair! Therefore, you need to take care of them from childhood, including monitoring and caring for them. We all face the problem or complex that our teeth are not white enough and we would like to whiten them, some advise going to the dentist to have your teeth cleaned (firstly, it’s expensive, and secondly, some people are afraid of dentists and can’t stand the smell of the clinic itself), there are also a lot of powders , pastes and the like. That’s how I, a person who is afraid of dentists, bought myself a teeth whitening cosmetic product from White&Smile!! The effect is immediate, not painful and comfortable, noticeable results the first time!

MarinaUsacheva
https://irecommend.ru/content/moya-novaya-poleznaya-privychka

Hi all.

We've all heard about teeth whitening at dentists. And I think many will agree that they haven’t heard everything rosy.

Whitening is expensive

Whitening is painful

Whitening is very harmful to teeth

All these rumors are of course repulsive. And not everyone can afford 30 thousand for whitening.

But everyone still wants a Hollywood white smile!

And then one day I came across an advertisement on Instagram about cosmetic whitening. I decided to study what this new wonder is.

I'll tell you what I found out:

Cosmetic whitening is not done in dentistry; it is most often done in a beauty salon. Which is actually logical from the name.

Their whitening gel does not contain hydrogen peroxide, which is so scary in dentistry. Accordingly, it is safe. And the price is 10 times cheaper!

Further from my experience:

I signed up for the procedure and came. They gave me questionnaires to fill out, then a nice consultant measured the tone of my teeth. They let me brush my teeth with a sponge that looked like candy) Next, you put the mouth guard in the gel in your mouth and sit there for 15 minutes. (I sat 2 times for 15)

All! The procedure is absolutely painless (I even tried to sleep), I did not experience any sensitivity, and it cost me only 3000 rubles.

At the same time, my teeth became significantly whiter!!! Why mock yourself and endure pain and discomfort if you can do it so easily?

Now I look in the mirror whenever possible and smile contentedly! I recommend to everyone!

It's been 2 months and my teeth haven't lost their whiteness. I also took White&Smile strips to maintain it. To maintain it, I glue one strip a week or before going out. There are 11 pieces in a pack. Enough for 11 weeks, which is almost 3 months!

Thank you all for reading!

Lenochka Mitko
https://irecommend.ru/content/mozhno-vernut-beliznu-zubov-no-rezultat-pridetsya-podderzhivat

Hello everyone who cares about the beauty of a smile) Otherwise you probably wouldn’t have read this review)))

I finally found some free time and went for whitening yesterday. I thought about it for a long time before deciding, I really wanted to try it, but for some reason there is little relevant information on this topic on the Internet. As far as I understand, they write mainly about bleaching with peroxide, as we all know, this is harmful. I tormented the consultant at the salon with questions))) But now I know everything about White&Smile whitening, or almost everything))) Now I can tell you everything I know) Whitening is safe, it does not harm the enamel. It doesn’t hurt at all, you sit in a cool egg chair, relax)) Although I was told that if you have very sensitive teeth, it can be uncomfortable, but apparently I don’t have sensitive ones) Before the procedure, your teeth color is measured so that you can see what the result is eventually. I got 10 tones! Although it didn’t matter to me how many tones, I wanted to see the result and got what I wanted!) The most important thing is that they explained to me that this is a cosmetic procedure, it can be repeated once every 2-3 months to improve and consolidate the result. It’s like going for a manicure) Initially, I had a fairly dark tooth tone (oh, these bad habits and several cups of coffee a day), we got a good result, but we can do even better, that’s at the next appointment. So I will gradually, in my case in 2-3 times, reach the ideal color and then I will definitely maintain it!

SunnyGirl888
https://irecommend.ru/content/super-4427

Good day to all! I want to share my experience of cosmetic teeth whitening! I saw one of the famous St. Petersburg bloggers and decided to try... oh, what have I never done with my teeth before... and I bought trays for home whitening abroad (the effect is there while you do it, then it comes back quickly enough, and it’s not convenient to sit every evening in a mouth guard), and everyone’s favorite crest strips (I’ll say this about them, they burn out perfectly, but it felt like they were completely destroying the enamel... my teeth ached, it was painful to even swallow air, horror! They gave me microcracks...). And then I saw the new white&smile product and immediately ran to make it! The studio is located in St. Petersburg on Moskovsky Avenue. I called and asked about contraindications, told about the types of whitening, it turned out that they also had a promotion, they signed it up. They have 3 types of whitening, I, like an experienced one, washed it down to a maximum of 12 tones. Very nice studio, convenient location. She came, they sat me down in a super chair, they let me fill out a questionnaire, they measured the initial color of my teeth, then they gave me a sponge with a spray on it to brush my teeth, then they gave me a mouth guard with gel, I sat down in a chair in front of the TV, they turned on a lamp that shone on the mouth guard and 15 I rested for minutes))) there were 3 procedures, each 15 minutes!!! No discomfort or pain (the teeth were shooting a little in the places of previously acquired cracks, but more than tolerable). Then we measured the resulting color! Teeth whitened 12 shades!!! I can’t say that I had dark enamel, but I wanted whiter and this whitening did an excellent job! Recommendations after the procedure: drink only water for 2 hours and do not eat anything coloring for 48 hours, since the whitening is still effective and the teeth continue to whiten!!! I recommend this whitening to everyone everyone!!! The price is affordable, there is no discomfort, unlike dentistry, and it is really gentle! Fantastic!!! I also bought maintenance powder from them (very pleasant texture, soft with an excellent smell. I use it in the morning and in the evening as a regular paste!). I already went for a repeat procedure for maintenance!

OlgaPetrova88911
https://irecommend.ru/content/bezboleznenno-effektivno-dostupno

Excellent result.

I did whitening completely by accident. I came to the studio to get eyelash extensions, and they also provided this service. I decided to try it. And I didn’t regret it at all. I filled out the form and started the procedure itself. First, the specialist measured the tone of my teeth and told me what results we could achieve. It turns out that whitening is not done in the full sense. The pigments that become clogged in teeth from coffee, tea, fruit drinks, sauces, etc. are lightened. That is, in the end there will be no acrylic bright white teeth. There will be natural light teeth. Next, we treated the teeth with a special preparatory substance in the form of a spray. They applied it to a sponge that looked like a lollipop. And I brushed my teeth as if with a toothbrush. Then the specialist applied the gel to a disposable mouth guard and gave it to me. And I inserted this mouthguard into my mouth, and we adjusted it. And they turned on the lamp (it’s called a plasma or LED). By the way, the mouth guard is made of transparent soft material and is very comfortable. And we did all these steps (from processing to the mouth guard with the lamp) three times. Each approach lasted about 15 minutes. I did not experience any painful sensations, shooting, or burning sensations. They didn’t pick at me, didn’t saw, didn’t scrape. In general, as it turned out, it didn’t hurt at all. The chair was very comfortable - with a special footrest. I was in a very relaxed position, I even took a nap. After all the manipulations, we measured the resulting tooth tone. The result was impressive. This is very hard to see on a phone camera, but in real life the effect is even more noticeable. And now about 4 months have passed, the effect is still noticeable. There was no increase in sensitivity. Nothing fell off. I also bought teeth cleaning powder and whitening strips there. I did the stripes twice in total, before the events. I regularly brush my teeth with powder. Maybe that’s why the effect remained virtually unchanged. The price for the procedure is about 3000 rubles. Powder about 700 rub. And strips cost about 2000 rubles. I think I’ll visit again in a month, but this time for correction, in order to prolong the result, and not have to do everything all over again in full. Correction, they said, is about 1000 rubles. Do the math for yourself. I think it's a great alternative to zoom whitening. Zoom costs about 20,000 rubles. And also needs support. And they say it greatly increases sensitivity.

Olesya Tsvetikova
https://irecommend.ru/content/samoe-bezopasnoe-i-effektivnoe-otbelivanie

I have long wanted to whiten my teeth, but I always put it off because I am very afraid of dentists. And then there’s the wedding of a beloved friend, I think that’s it... I need to whiten my teeth. I spent a long time looking for a suitable method of whitening and chose the most gentle method without peroxide, White&Smile, especially since they promised it without pain, quickly, and at the same time does not harm the enamel and does not increase sensitivity teeth. Before the session, the consultant explained what cosmetic teeth whitening is and how the whitening process works. Then, using a scale, they determined my original teeth tone. Considering that my teeth are yellow, the consultant advised me to use “Classic” whitening. Honestly, I was worried about the sensitivity of my teeth and now I understand that it was in vain. The entire procedure took 30 minutes. There was no discomfort during the procedure, I relaxed and listened to pleasant music. After the time had passed, they let me rinse my mouth and measured the tone of my teeth. I was incredibly delighted, I just didn’t expect such a result. My teeth have become 12 shades whiter. My smile has never been so snow-white. For those who have not tried this procedure yet and have doubts, I recommend choosing White&Smile whitening. Tested for yourself! Now I will regularly update the results with White&Smile, without fear for the health of my teeth. It’s also nice that at the end of the procedure, they gave me a discount on the next procedure. Very very satisfied!)) I recommend it to everyone!!!

Lilu21
https://irecommend.ru/content/rezultat-estno-ego-nuzhno-podderzhivat

I have already whitened my teeth twice at the W&S studio, the first time I did a “test run”, the simplest express procedure, to understand whether the result corresponds to what is written in the advertisement. In general, we achieved the promised effect, lightening by 3 tones, but for me this is not enough, of course, as an avid coffee lover. So I soon signed up for extra whitening, minus 8-12 shades. This is the maximum that is offered at W&S and, as I understand it, generally the best result for cosmetic lightening. Extra-lightening lasts three times longer than express - 45 minutes instead of 15, and the principle of operation is the same in all cases. First, the tone of your teeth is determined using a special scale, then a preliminary cleaning is carried out, and the main stage is to put a special silicone tray with whitening gel on your jaw and then shine a lamp to activate the composition. The main thing, while you are sitting with this mouth guard, is not to imagine yourself from the outside, I was stupid and grunted slightly, it made me feel so funny, and then I felt embarrassed in front of the girl who performed the procedure. Besides this, I didn’t experience any discomfort during the process; it was just a bit boring to sit. As for the result, it didn’t disappoint the second time either, the difference before and after could be immediately understood on the scale, the effect has lasted for a month now, we’ll see what happens next.

Advantages and disadvantages of technology

In conclusion, we can summarize that the White and Smile technology, which helps to carry out cosmetic teeth whitening, has its advantages and disadvantages.

Among the advantages are a large selection of products that will help achieve results and maintain them at a fairly high level, the low cost of whitening procedures in comparison with professional dental techniques, a minimum of time spent and no need to make an appointment at the dentist.

The products of this brand have passed all the necessary quality tests in Europe and comply with the requirements of the legislation of France and Russia. However, you need to remember that anyone can use the product in their practice, because its use does not require strict licensing, specialized medical education and high professionalism - in this case, the technology becomes a tool that may not always fall into the hands of conscientious owners. The end result may be unpredictable.

The creators of the White and Smile technology claim that in one session of enamel lightening, teeth lose exactly as much calcium as is washed out with one sip of carbonated drinks. That is, one glass of soda will cause 10 times more harm than one whitening procedure.

The main disadvantage is the absence of any serious requirements for the professionalism of the person performing the procedure. Remember that a person without medical education, i.e. in this case, not a dentist, will not be able to prepare for the procedure (strengthen enamel and gums, cure existing diseases), assess the condition of the oral cavity, exclude contraindications and warn you about it.

Anyone can use the product in their practice

If you decide to undergo such a procedure, do not forget to visit the dentist first and eliminate all existing problems, otherwise you may waste money and get into trouble: weakened sensitive enamel and gums, premature tooth decay.

The difficulty is that it is impossible to carry out such training in a beauty salon - there are no appropriate specialists and equipment. This is a saving for business owners, but harmful for those people who want to get a beautiful smile

Another drawback is the effect declared by the manufacturer, which guarantees up to 12 tones of enamel lightening. According to professional doctors, this effect can only be achieved with stronger, professional means. However, you can only check how many tones your enamel will lighten in practice.

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whitening

According to the official websites of the representative company white-smile.biz and white-and-smile.ru

Expert “Products for home (ie, non-professional) whitening should require the same serious approach and preparation as in-office whitening. Before them, it is necessary to strengthen the enamel, carry out professional oral hygiene, and cure dental diseases. Only then will it be more effective and safe for the patient.” Dental hygienist Victoria Nikolaevna Kashaeva

Consulting specialist

Kashaeva Victoria Nikolaevna

Specialization: Dental hygienist Experience: 8 years

Comparison with competitors:

* Indirect competitors (adjacent niches) Aesthetics and a smile are a product that will always be in demand, snow-white teeth are one of the main elements of both a person’s image and attitude, and therefore the niche is as stable as possible even during a crisis. In addition, the niche has a low entry threshold (about 140 thousand rubles) and a high payback period (on average 2 months). Most other franchises from related niches of comparable cost (fast food, vending, coffee, beauty salons, etc.) have enormous competition in any city, even a small one. Cosmetic teeth whitening White&Smile™ is an innovative vector in the development of the beauty and health industry.

*Direct competitors (in-niche) White&Smile™ is today one of the first largest networks in this industry and occupies more than 58% of the market. Moreover, the company owns its own production and research laboratories with investments of more than $1 million, which allows it to differentiate itself from competitors not only in marketing, but also in technology. The franchise network's turnover is growing at a rate of more than 20% per month, and all this time it is optimizing marketing tools, business processes and pricing policies so that you earn more. None of the direct competitors have such indicators.

Comments

I have been visiting this studio every 4 months for 3 years now. The enamel is fine, there is no sensitivity. They also have a super cool pineapple powder.

Anna (01/19/2020 at 08:46 pm) Reply to comment

I have fluorosis, will White and Smile help me somehow improve the situation?

Marina (02/03/2020 at 16:31) Reply to comment

Editorial staff of the portal UltraSmile.ru (02/06/2020 at 09:22) Reply to comment